What is a VSL?
A Video Sales Letter (VSL) is a scripted, structured sales video read from a teleprompter. Unlike a casual talking-head video, a VSL follows a precise structure built from years of testing — controlling the hook, story, offer, and call to action. Russell's VSLs typically run 20 to 30 minutes; Agora-style VSLs run one to three hours.
What VSL templates are available?
Four templates are currently live inside Marketing Secrets AI:
Funny VSL Explainer — Harmon Brothers style; three-to-five-minute viral funny videos
Analogy Explainer — product video format using analogies to explain complex ideas
Agora-Style VSL — long-form financial-newsletter style, built from 43 analyzed Agora VSLs
Continuity VSL — the 20-minute structure Russell uses to drive membership signups
Additional templates are being added regularly.
How do I create a VSL inside Marketing Secrets AI?
Go to Software and open VSL Scripts
Choose a template
Answer the creative director's questions using Whisper Flow (dictate freely — the more context you give, the better the output)
The system writes your full script using your voice profile and the pre-loaded swipe files
Record yourself reading the script on a teleprompter, then add animation or graphics if desired
How long does it take to create a VSL?
Russell estimates approximately 30 minutes to script a 20-minute VSL inside the software. Recording time depends on your setup. Animation, if you want it, is added afterward by your team or a freelancer.
Can I create a VSL in someone else's voice?
Yes, with their explicit written consent. You can build a voice profile for another person — such as a co-founder or partner — and use AI to render the audio and video in their voice. This should only be done with clear permission from the person whose voice is being recreated.