I have products and just need more high-converting marketing
Set up your Attractive Character voice profile
Go into the Marketing Apps and build assets one at a time — VSLs, emails, webinars, social content
I have information products but need recurring revenue
Set up your Attractive Character voice profile
Use AI to turn your existing frameworks and secrets into software people pay to use monthly
Build out marketing assets one by one to drive signups to the software
I'm starting from scratch with nothing yet
Set up your Attractive Character voice profile
Create your information product first — Marketing Secrets AI includes the training for this
Wrap software around your core framework
Build out marketing assets to drive traffic and signups
I want to make money as fast as possible
Day 5 — AI Side Hustles — covers this specifically. Russell's plan is to teach skills that can produce a quick $3K over a single weekend by selling AI-powered marketing services to local businesses. Complete the Day 4 homework tonight (build something in Lovable) and come back for Day 5.
I don't know what software to build
Ask Chief of Staff. Russell confirmed on Day 4 that approximately 80 to 90 percent of support questions coming in could be answered by Chief of Staff, because the platform is trained on all of his books, courses, frameworks, and case studies. Describe your audience, your expertise, and the result you help people get — and ask Chief of Staff what software would be most valuable to build. Try that before opening a support ticket.
How does the $2,997 upgrade compare to hiring a marketing team?
A solid in-house marketer typically costs around $150K per year. A decent agency runs $1K to $5K per month plus extras. A single good copywriter costs $15K or more per year — and most businesses need three to four specialists to cover emails, webinars, VSLs, and social. The $2,997 upgrade plus $297 per month replaces that entire stack with AI that works in your voice, 24 hours a day.
How much can a sticky software product earn?
Russell's example from Day 4: 100 customers at $100 per month equals $10K per month in recurring revenue. That is 100 times the cost of the $97 per month subscription. The right way to evaluate Marketing Secrets AI is by what it produces, not what it costs.